Featured technical case study
StelEsthetics Web Platform
Platform Lifecycle, Migration, Analytics & User Experience
Visit the live StelEsthetics website01 / OVERVIEW
A responsive platform built around engagement and booking.
StelEsthetics is a responsive, mobile-first website initially developed in Webflow to improve client engagement and streamline booking. The platform included responsive design, mobile-first layouts, SEO optimization, accessibility considerations, user-friendly navigation, Google Analytics instrumentation, content updates, testimonials, and booking workflows.
02 / CHALLENGE
Keep a client-facing platform useful as its needs evolve.
The work combined ongoing content and booking needs with a longer-term move toward a more flexible application structure. The goal was to preserve a clear user experience while creating room for future feature development and e-commerce functionality.
03 / RESPONSIBILITIES
Technical project ownership across the platform lifecycle.
- Managed the website lifecycle from Webflow development through migration to React Router.
- Coordinated responsive design, accessibility, SEO, and content updates.
- Used analytics insights to refine navigation and improve client booking workflows.
- Planned e-commerce enhancements for future functionality and maintainability.
04 / PLATFORM EVOLUTION
A deliberate move from managed pages to a flexible application.
The platform was later migrated from Webflow to a React Router-based application to improve flexibility, maintainability, future feature development, and scalability.
05 / ANALYTICS
Measure the paths that matter.
Google Analytics was used to identify engagement trends, high-performing pages, and effective booking paths. Those observations supported navigation and workflow refinements without overstating outcomes or introducing unsupported metrics.
06 / USER EXPERIENCE
Clarity across screen sizes and content updates.
Responsive layouts, accessibility considerations, SEO-friendly structure, testimonials, and ongoing content updates helped keep the platform approachable and discoverable.
07 / OUTCOMES
Supported outcomes.
- Clear booking paths surfaced through navigation and calls to action.
- Analytics instrumentation identified high-performing pages and funnels.
- SEO-friendly structure and ongoing content supported discoverability.
- Platform migration improved maintainability and future development flexibility.
08 / TECHNOLOGY